{"id":2397,"date":"2022-04-11T11:39:58","date_gmt":"2022-04-11T15:39:58","guid":{"rendered":"https:\/\/3dcolor.com\/?p=2397"},"modified":"2022-04-13T10:32:19","modified_gmt":"2022-04-13T14:32:19","slug":"reimagining-sales-samples-a-new-full-service-offering-from-3d-color","status":"publish","type":"post","link":"https:\/\/3dcolor.com\/reimagining-sales-samples-a-new-full-service-offering-from-3d-color\/","title":{"rendered":"Reimagining Sales Samples: A New, Full-Service Offering from 3D Color"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

REIMAGINING SALES SAMPLES:<\/b> A NEW, FULL-SERVICE OFFERING FROM 3D COLOR<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t
BY BOB JENNINGS, CEO, 3D COLOR<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

I\u2019ll open with a question to my CPG colleagues: How many times have you or your team been thrown off course by a fire drill getting sales samples for an industry event or customer meeting? Thought so.<\/span><\/strong><\/span><\/p>

As strategic business partners and comp producers, we at 3D Color have a particularly vivid line of sight to the challenges brand owners face when it comes to sales samples. Time and again we\u2019ve seen organizations work tirelessly, and brilliantly, to realize a product \u2014 only to stumble through the last mile of sample procurement in a
flurry of frantic texts and courier fees.<\/p>

When we step back and reflect, the reasons for this are obvious. Packaged goods companies are built to produce efficiently at scale – massive volumes with longer lead times. Sales samples, in contrast, require just the opposite; quick fulfillment of small-volume requests, often on a customer\u2019s whim.<\/span> And while full-scale production relies on
well established plant, warehouse and facility processes and protocols, sample procurement usually depends on one busy brand or design manager wrangling diverse production functions single-handedly. Not only is this approach inefficient, but it\u2019s also frustrating since logistics coordination usually falls outside a brand\/design manager\u2019s sphere
of expertise and professional passion.<\/p>

Ultimately, coordinating sales samples has much more in common with the comp process than with full-scale production. That\u2019s why our team at 3D Color has decided to invest in solving the problem ourselves, leveraging our core competencies and relationships in design, production and logistics to introduce an entirely new offering.<\/p>

This spring, we\u2019re excited to announce the beta launch of 3D Color\u2019s full-service sales sample program.<\/strong><\/span> We\u2019re combining our legacy graphics expertise with partnerships in refrigerated and frozen warehousing and transportation to support the entire continuum of sales sample production and delivery. Our clients will access these services through an Amazon-like app-based portal that allows brand owners to order exactly what they need, when they need it, for streamlined precision delivery to the location of their choice.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t