Frequently asked questions
No, not if it’s scoped right. A rush costs a fee and a tradeoff: you match fewer dimensions to production and match the right ones. The dimension the decision turns on is production-real; the rest is representative. That’s aimed quality, not lower quality.
Everything matched to production at once on a compressed clock. Color on the real substrate, a structural tool, a locked finish, each takes the time it takes. Paying a premium for a full production match in a few days yields a comp that’s representative on everything and real on nothing, which looks finished but proves little.
Because most emergency comps are emergencies of attention, not timeline. The need was visible earlier and got deferred, so by the time it’s urgent the window has narrowed to the most expensive part of the curve. The fee climbs the later you start, and the tradeoffs get harder.
Name the one dimension the decision turns on and make that production-real, accept representative on the rest and say so, distinguish a real deadline from a late start, and if the decision needs everything real, move the date rather than the fidelity.