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The VP Who Just Started

January 19, 2026

“The new VP wants to see options.”

Six words that change everything.

The project was on track. Approvals were moving. The timeline was tight but manageable. Then someone new joined the leadership team, and now everything you thought was decided is up for discussion again.

This happens more than anyone admits. New leaders want to put their stamp on things. They want to understand the thinking. They want to see what else was considered. They want options.

Most teams respond by building more decks. More renderings. More concepts on screen. They schedule review meetings where they walk through digital files and try to explain why the current direction is the right one.

It rarely works.

Here’s why: options on screen create questions. They invite debate. They open discussions about color accuracy and material feel and “but what if we tried…” They give the new VP permission to have opinions about things they haven’t touched.

Options in hand close questions.

When the new VP can pick up three different finishes, the conversation changes. They’re not imagining anymore. They’re comparing. They’re feeling the weight, seeing the color under real light, experiencing the material.

The decision becomes visceral, not theoretical.

And visceral decisions happen faster.

This is the hidden cost of a new stakeholder: time. Time you didn’t budget for. Time spent re-explaining, re-presenting, re-justifying decisions that were already made.

Physical comps compress that time. They don’t eliminate the new VP’s need to weigh in. But they give them something concrete to weigh in on. They turn “let me think about it” into “I like this one.”

The new VP wants to see options?

Give them options they can hold.

Options on screen create questions. Options in hand close them: bob.jennings@3dcolor.com

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