Waterloo unveiled its first packaging redesign since 2017 on Aug 4, and the new cans are rolling out nationwide. Bigger fruit, bolder blocked colors, and a cleaner logo, all built to help the right flavor get spotted on a crowded shelf. Sparkling water is one of the harder sets to shop. The cans are tall and narrow, the flavors blur together, and a shopper scanning the cold case has about a second to find the one they came for. That is the problem this redesign is built to solve. Blocking each flavor into a single saturated color turns the can into a signal you can read from a few feet away, and enlarging the fruit gives the eye a fast, literal cue for what is inside. The bet is that a bolder, simpler can gets picked up quicker than a busier one, and that the flavor a shopper is hunting for jumps out of the row instead of hiding in it.
Waterloo Sparkling Water unveiled its first packaging redesign since the brand launched in 2017 on Aug 4, 2026, and the new cans and cartons are rolling out nationwide across every pack size. The update simplifies the can, enlarges the fruit imagery, gives each flavor its own blocked color, and makes the white logo more prominent.
Sparkling water is a hard set to shop because the cans look alike and shoppers scan fast. By blocking each flavor into one saturated color and enlarging the fruit, the redesign turns the can into a signal that reads from a few feet away, so the right flavor is easier to spot. Waterloo says the work was informed by eye-tracking research.
The white Waterloo logo is the constant that keeps the range reading as one brand, while color does the work of separating the flavors. It is the balance every refresh has to strike, changing enough to get noticed without spending the recognition the brand already had.
Sources: BevNET, Dieline, Drug Store News. Product image: Waterloo Sparkling Water.
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