On August 31, Red Bull started selling a can built around Detroit's Amon-Ra St. Brown, the first active NFL player it's ever put on one, and only in Michigan. The design holds Red Bull's silver and blue, and St. Brown shows up as a portrait in that same blue, with his signature and a small diagram of the routes he runs beside it. Read it through the pack and the story is discipline. Red Bull's can barely moves from one year to the next, and that sameness is the brand's strongest asset, since a shopper spots the silver and blue before reading a word. Putting a person on it is a real intervention. What's telling is how little else shifts. St. Brown appears in Red Bull's own blue, so the portrait sits inside the brand's palette and reads as part of the can, held together with the wordmark and the bulls. The signature and the route diagram land where product copy usually goes. The color blocking stays put. For a brand whose recognition rests on staying the same, adding one face and holding everything else steady is the whole design call.
On August 31, 2026, Red Bull began selling a limited-edition can featuring Detroit Lions receiver Amon-Ra St. Brown, sold only in Michigan in 8.4 ounce and 12 ounce sizes while supplies last. It's the first time an active NFL player has appeared on a Red Bull can.
The can holds everything that makes Red Bull recognizable, the silver ground, the blue diagonal, the red wordmark, and the charging bulls, then works St. Brown into that same system. His portrait sits in the upper panel in Red Bull's own blue, his signature runs down the right side next to a small diagram of a receiver route, and a blue-toned catch photo fills the lower panel. The design adds a person while keeping the base can intact.
The cans are sold only in Michigan, in 8.4 ounce and 12 ounce sizes, while supplies last. Red Bull is also running a touchdown-celebration video contest online and at Red Bull Celly Stations around Michigan through October 26, with St. Brown helping choose a winner.
Sources: Detroit Metro Times, The Detroit News, WXYZ. Product image: Red Bull.
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