On September 8, Pursuit Spirits and Atlanta's Shortbarrel revealed Found Footage, a barrel-proof blend whose label and promo lean all the way into a grainy creature-in-the-woods bit. It debuts September 11 at the Kentucky Bourbon Festival. Read it through the packaging and the whole bit holds together. The front label sits on a warm cream ground with an illustrated badge, the creature rising behind an oak barrel, under a dark banner that reads Found Footage, with the Pursuit name frosted into the glass above it. The promo art sets that clear bottle against a grainy black-and-white forest with a figure standing off in the trees, so the pack and the campaign tell one recovered-tape story at a glance. A neck band alternates the Pursuit and Shortbarrel wordmarks, which is the quiet work in a collaboration bottle, since it gives two brands equal billing without letting either crowd the other.
On September 8, 2026, Pursuit Spirits and Atlanta's Shortbarrel revealed Found Footage, a limited-edition barrel-proof blend of Shortbarrel's Sapsquatch maple-finished bourbon and Pursuit's United Double Oak Rye, bottled at 112.4 proof for $99.99. It debuts September 11, 2026 at the Kentucky Bourbon Festival in Bardstown, then reaches Seelbach's and Pursuit's Whiskey Row location in Louisville.
The release turns a made-up horror backstory into its design. The cream front label carries an illustrated badge of a creature behind an oak barrel and a dark Found Footage banner, with the Pursuit name frosted into the glass, while the promo art places the bottle against a grainy black-and-white forest. A neck band alternates the Pursuit and Shortbarrel wordmarks so the two brands share the collaboration evenly.
Pursuit Spirits is a Louisville blender founded by the team behind the Bourbon Pursuit podcast, and Shortbarrel is an Atlanta craft brand. Found Footage blends Shortbarrel's Sapsquatch maple-finished bourbon with Pursuit's United Double Oak Rye at 112.4 proof, and the brands describe notes of brown sugar and baking spice.
Sources: The Bourbon Flight, BevNET, The Whiskey Wash. Product image: Pursuit Spirits.
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