A full visual identity refresh across every pack and format is the highest-stakes color decision a brand makes. A rebrand at this scale is not one design decision, it's every SKU at once. The new color has to hold across can sizes, substrates, and print processes, and the whole range has to stay recognizable on shelf during the transition, when old and new sit side by side.
A refreshed visual identity and new packaging OLIPOP rolled out in 2026 across its fiber-line cans, multipacks, sleek cans, minis, and variety packs, alongside a new brand platform.
A new identity touches every SKU, so the color has to hold across formats and substrates while the range stays recognizable on shelf during the transition.
A production-real comp confirms the new palette holds on real stock, format by format, before the whole line is committed.
Sources: Beverage Industry.
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