Moshi built a following on bright, color-coded cans of Asian-inspired soda and sparkling water. The brand's first kettle-cooked chips move that system onto a flexible bag, where each of four flavors wears its own color and the set still has to read as one family down the snack aisle. Read through the pack, this is a brand identity making a substrate change. Moshi spent six years teaching shoppers to know it by color on a soda can, and a can is a forgiving place to print, rigid and glossy and always the same shape. A chip bag is harder. The film is flexible, it crinkles, it sits matte, and it hangs on a clip or slumps in a bin, so a color that looks clean on aluminum can shift once it goes onto printed film. Each bag also runs a gradient that climbs from a white top into full flavor color, and that sweep has to move without banding on a surface that never lies flat. When the hues hold, the shelf reads unmistakably as Moshi.
Moshi, known for Asian-inspired yuzu sodas, sparkling matcha, oolong teas, and sparkling water, introduced its first kettle-cooked potato chips on September 24, 2026, its first move beyond beverages. The lineup runs four flavors: Roasted Garlic Miso, Sriracha Seaweed, Spicy Yuzu Kosho, and Yakiniku BBQ, cooked in avocado oil with no seed oils and a gluten-free recipe, sold direct to consumers at tastemoshi.com and through wholesale channels.
Moshi's identity is built on bright, color-coded packaging, and the chips move that system from a rigid soda can onto a flexible film bag. Color prints differently on film than on aluminum, each bag's gradient has to climb from white to full color without banding, and the four flavors have to read as one family while staying distinct by color.
A production-real comp puts the four bags on the actual film, side by side, before a full run, so a team can confirm each flavor's color holds, the gradients transition cleanly, and the set still reads as one Moshi family in a crowded snack aisle.
Sources: Nosh, BevNET. Product image: Moshi.
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