M&M'S is giving away a Practical Magic 2 pack whose candies are printed with 12 symbols from the film's love spell, so the candy itself becomes something you read. The second and final midnight drop lands today, September 14. Read through the packaging, the candy shell is doing the job a label usually does. M&M'S already prints letters and small pictures on its lentils for personalized orders, and here that same printing turns each candy into one line of a charm. Twelve symbols, one per candy, and you cast the spell by eating your way through them. The carton carries the story on the outside too, a black box with the symbols arced across the front like an incantation, so the pack reads as an object before anyone opens it. The chocolate underneath is the familiar Fun Size milk chocolate, so the whole idea rides on what's printed on the shell.
M&M'S is giving away a limited-edition Amas Veritas Spell & Snack Pack for Practical Magic 2, free with an M&M'S Milk Chocolate Fun Size Sharing Bag at MMS.com/Practical-Magic. It comes in two midnight drops at 12:00 a.m. ET, the first on September 3 and the second and final one on September 14, 2026, while supplies last.
Each pack holds custom-printed M&M'S candies carrying 12 symbols, eight from the Amas Veritas love spell in the 1998 film and four new ones that hint at the sequel. The printing turns the candy shell into the message, so fans read the charm one candy at a time, and the black carton carries the same symbols across the front.
The spell pack isn't sold on its own. It comes free with a Fun Size Sharing Bag during one of two midnight windows, timed to the film's September 10 theatrical release. Mars also brought back Camilla Belle, who played young Sally Owens in the original, to recite the spell in social videos.
Sources: PR Newswire, Confectionery News, Dread Central. Product image: Mars, Incorporated.
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