Sanrio's Kuromi and the pop group KATSEYE landed a Target-exclusive capsule on Aug 14, timed to the group's new EP. One purple, collectible look runs across the boba, ramen, candy and apparel, so the packs read as merch you keep. Start with what Target actually stocked. The same identity runs the length of the capsule, so a can of boba, a box of ramen and a bag of freeze-dried candy all register as one thing before you clock the flavor. Purple carries most of it. Kuromi's signature shade anchors nearly every pack, with pink and lavender filling in around small stars and sparkles that give each surface the same handwriting. Some packs put real photos of the members up front, while others switch to cartoon versions of them beside Kuromi, and that swap lets a cookie box and a soda can feel related without looking like copies of each other. Packaging this consistent turns each pack into part of a set, and a set is something people want to finish.
It's a Target-exclusive capsule from Sanrio's Kuromi and the global pop group KATSEYE that launched on Aug 14, 2026, in Target stores nationwide and on Target.com, timed to KATSEYE's new EP, WILD. The assortment spans apparel, collectibles, drinkware, snacks and beverages, with food and drink starting at $1.99, and it runs while supplies last.
One co-branded look runs across every category. Kuromi's character art, the KATSEYE members shown as photos or cartoon versions, and a purple-and-pink palette of stars and hearts land on the boba cans, ramen boxes, candy bags and tumbler alike. Target calls the food and beverage packaging collectible, so the packs are built to be kept and the design does the selling.
The grocery lineup includes A-SHA Starstruck Scallion Soy instant ramen, A-SHA Dreamy Boba Tea in Taro, crispy roll cookies in Coconut Latte and Original, lychee mochi bites, Melon Burst freeze-dried candy, grape popping candy and a 30-ounce insulated tumbler in Kuromi's signature purple.
Sources: PR Newswire, Sanrio. Target corporate press. License Global. Product images: Target, Sanrio.
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