Jones Soda and Crayola rebuilt the soda 6-pack as a crayon box, with six flavors each named for a Crayola color. When the hue carries the whole promise, the pack has no room for drift. Most co-brands share a logo lockup. This one shares a color system. Each bottle wears a Crayola color as its identity, and the flavor is named after the crayon, so the hue isn't decoration, it's the entire promise. That raises the bar on color accuracy across six different labels plus a printed carton, because Razzle Dazzle Rose has an owner with more than a century of equity and a public that remembers exactly what that crayon looks like.
A limited-edition collaboration unveiled July 14, 2026 as part of Jones Soda's 30th anniversary. Six flavors, each named for a Crayola color, sold at Kroger, Costco, HyVee, and jonessoda.com during the back-to-school season, in a collectible carton built to look like a crayon box.
Each label's hue stands in for a specific crayon, so the color itself carries the promise. Holding six distinct hues true across bottle labels and a printed carton is a tighter brief than matching a single brand color.
A production-real comp of the full unit, bottles in the carton, confirms the six label colors and the carton graphics before the run, when changes are still easy.
Sources: Beverage Industry, Parade, Jones Soda Co.
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