Disaronno revealed a redesigned bottle for its namesake amaretto, taller and lighter, with a modernized square cap, a returning embossed founder's signature and a fresher gold and light blue palette. The reveal came the week of September 15, 2026, ahead of a rollout across Italy, the US, the UK and other key markets. Read through the pack, this is a recognition play. The equity in Disaronno lives in the squared bottle and the big square cap, and the redesign holds onto both while modernizing everything around them. Taller, lighter glass reads as more premium on shelf, the square cap gets cleaner lines without losing the shape people already know, and the returning embossed signature plus the DD monogram add tactile heritage cues that a flat printed label can't carry. Moving the palette toward brighter gold with light blue accents warms the whole thing up and hands the brand a second color to own next to the amber liquid.
The bottle keeps its squared shape and signature square cap but is now taller, lighter and brighter. The square cap is redrawn to look more modern, the label brings back an embossed signature of founder Domenico Reina and adds a new DD monogram, and the palette shifts toward brighter gold tones with light blue accents.
It's a recognition play. Disaronno is modernizing its most recognizable assets, the squared bottle and the big square cap, rather than replacing them, and layering in tactile cues like the embossed signature and the DD monogram. The color moves toward warmer gold with light blue accents to read more premium while staying instantly familiar.
Disaronno revealed the redesign the week of September 15, 2026. The new bottle and its Dolce Side of Life campaign roll out first in Italy and then across key international markets including the US, the UK, the Netherlands, Canada, Belgium and Greece.
Sources: The Spirits Business, Global Drinks Intel, Grocery Gazette. Product image: Disaronno.
More on Pack Pulse Daily · How creators became CPG’s sales force