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In short

C4's All Hopped Up is a non-alcoholic energy drink built to look and taste like a light beer, down to a golden can, printed condensation and the orange its flavor leans on. It went on sale September 23, 2026 on TikTok Shop and Amazon, a six-pack of 16 ounce cans for $14.99, with C4's own store to follow on September 30. Read through the pack, this is a costume. C4 is taking the visual language of beer and wearing it on an energy can. The golden fill does most of the work, because color is the fastest way to say beer before a shopper reads a single word, and the printed condensation adds the cold-from-the-fridge cue a flat can never earns on its own. The orange ties the look back to the flavor, the script leans brewery rather than gym, and the black chevron with Performance Energy keeps the can honest about what's really inside. The jump to a 16 ounce can is a quieter version of the same move, since that size reads as beer, not as a standard energy drink.

Frequently asked

What is C4 All Hopped Up?

It's a non-alcoholic energy drink from Nutrabolt's C4 that's made to taste like a light beer with a splash of orange. Each 16 ounce can has 200 milligrams of caffeine and vitamin B12, with no sugar, fat or artificial colors, and it sells in six-packs for $14.99.

What is the packaging and color angle?

The can borrows the look of beer. A golden, beer-colored fill and printed condensation give it a cold-lager cue, an orange accent points to the flavor, and a brewery-style All Hopped Up script sets the tone, while the black C4 chevron and Performance Energy line keep it reading as an energy drink. Even the 16 ounce size leans on a beer format.

When and where can you get it?

C4 released All Hopped Up on September 23, 2026 through TikTok Shop and Amazon, in six-packs of 16 ounce cans at $14.99. It reaches C4's own online store on September 30.

Sources: BevNET, Brewbound, Food Dive. Product image: C4.

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