Burger King and Dragon Ball Super launched the Power Up Pack on September 1, and most of the value rides on packaging you throw away. A redesigned collectible crown, an anime-printed cup, a wrapper-art fry carton, and a sauce box carry the co-brand across the whole tray. Read it through the pack and the crown is doing work a logo can't. Burger King's crown is already the most recognized giveaway in fast food, so redrawing it in Dragon Ball Super art turns a free paper hat into the thing fans actually keep. The redesign leans on the franchise's loud color language, the hot orange-and-yellow energy field, plus Goku's blue gi and the red-star Dragon Ball, so the crown reads as Dragon Ball from across the dining room before anyone parses the logo lockup. The rest of the tray follows the same rule. The fry carton wears anime wrapper art, the cup carries a full-body character print, and the sauce box gets its own Super Saiyan panel, so every disposable surface is carrying the license.
On September 1, 2026, Burger King and Toei Animation launched a limited-time Dragon Ball Super menu at participating restaurants in the U.S. and Canada, announced August 31. The headline item is the Dragon Ball Super Power Up Pack, with 10-piece nuggets and Super Saiyan Sauce, a Mango Peach Burst Lemonade with mango popping boba, a medium fry, one of six collectible figures, and a redesigned cardboard crown.
The value sits in the disposable packaging, not the food. Burger King redrew its signature paper crown in Dragon Ball Super art and printed the cup, fry carton, and sauce box to match, so the co-brand reads across the whole tray. Pulling the franchise's orange evenly across a molded cup, a paper crown, and a folding carton is the hard part, since each material takes ink differently.
Burger King is selling the Dragon Ball Super menu at participating restaurants in the U.S. and Canada, at the drive-thru, on BK.com, and through the BK App, while supplies last. There's also a themed King Jr. Meal with the same crown and one of the six figures for kids.
Sources: Burger King newsroom (press release, Aug 31, 2026). Packaging Digest, Cookist. Product image: Burger King.
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