Angry Orchard brought back its Thriller Variety Pack on Aug 19 with the Scream franchise, and this year the box glows in the dark, hiding Ghost Face until the room goes black. The carton is built to work twice, once on a bright shelf and once at the party. Most packaging has one job, catch the eye on the shelf. This box takes a second one. The neon horror art handles the first part, with loud purple, green, and red that pop under store lighting and read as Halloween from a few feet away. Then the glow-in-the-dark printing gives the carton a second life the moment a room goes dark, when Ghost Face and the Scream line light up on their own. That turns the box into part of the night instead of something you toss on the way in. For a seasonal buy that often lands at a party, a pack that keeps performing after purchase is doing marketing the brand doesn't have to pay for twice.
Angry Orchard announced the return of its limited-edition Thriller Variety Pack on Aug 19, 2026, in partnership with the Scream franchise and Fun World, home of Ghost Face. The 12-pack of 12oz cans at 5% ABV is rolling out nationwide for Halloween and includes four flavors: new Mystery Caller, new Caramel Apple Curse, Blood Orange, and a returning Headless Pumpkin.
The box uses glow-in-the-dark printing, so its neon horror art reads as Halloween on a lit shelf and then reveals Ghost Face and a line from Scream once a room goes dark. That gives the carton a second life at the party after the sale, and each flavor can carries its own character art, with the Mystery Caller can wearing Ghost Face.
Yes. Alongside the Thriller Variety Pack, Angry Orchard is releasing limited-edition single-serve cans of Crisp Apple and Crisp Imperial with new Scream artwork. Crisp Imperial carries a higher 8% ABV, and the seasonal lineup is available while supplies last through the fall.
Sources: BevNET, Brewbound, GlobeNewswire. Product image: Angry Orchard.
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