McDonald’s, Four Roses, Belgian Boys: while you finalize the 2026 brief, the World Cup is already on the shelf. Seven packaging plays that shipped this week.
OREO, Saratoga, Huda Beauty: Briefs broke down. Brands broke through. Seven plays that pushed past your plan this week.
Sour Patch Kids, Marc Jacobs, King’s Hawaiian: Seven quick hits from the brands rewriting the format playbook.
Muscle Milk, Pabst, A-Sha, AG1, Snak Club, RMBR, Laka: Seven quick hits from the packs that moved this week
