Pack Pulse

The seven plays This week, seven CPG brands moved a variable other than the recipe. WK Kellogg pulled synthetic dyes from Froot Loops and Apple Jacks a full year ahead of schedule and made the early arrival the story. Entenmann’s led its returning fall lineup with one new SKU, Apple Cider Donut Holes, and turned […]

In short Rare Beauty's newest fragrance, Rare Beginnings, arrives Aug 7 in a pear green bottle with an oversized gold pump, developed with hand therapists and packaging engineers so it grips, twists, and sprays easily for people with limited dexterity. Perfume packaging usually gets designed for the shelf. Slim pumps, decorative caps, and faceted glass

In short Crown Royal handed its most recognizable asset, the drawstring bag, to Juicy Couture. Royal purple velvet becomes Y2K velour in peach, green, and pink, each pouch rhinestone-lettered, matched to a flavor, and wrapped in a custom carton. A drawstring bag is an unusual thing to build a brand on, and Crown Royal has

In short Poppi launched a limited edition Sour Apple on Aug 5, 2026, and the can goes head to toe into a bright, candy-green world so the flavor reads before anyone takes a sip. The red poppi wordmark is the one thing that stays put. A limited flavor gets about half a second to say

In short Merry's Irish Cream rolled out a refreshed bottle across the US on Aug 6, 2026, trading a busier look for a matte black neck, gold accents, and a softer palette meant to read more premium on the shelf. The move pushes of Ireland up the label to carry the story. A refresh like

In short Little Debbie announced its 2026 fall lineup on Aug 3, and the whole slate leans on one warm, pumpkin-forward palette to read as fall from across the aisle. The returning Pumpkin Spice Mini Muffins ride that same seasonal color back onto the shelf. A fall lineup this size lives or dies on one

In short Ghost put its Yoo-hoo collaboration into a slim 11 ounce can, and the pack has to carry a chocolate milk memory most people know as a squat yellow box. The yellow, the chocolate pour, and two logos all have to agree on one front before a shopper ever picks it up. Yoo-hoo lives

In short General Mills brought Netflix's KPop Demon Hunters to the cereal aisle with two boxes, one for each side of the story. HUNTR/X takes Lucky Charms into bright peach and mango, the Saja Boys pull Cinnamon Toast Crunch into a darker secret-flavor pack, and the license lives or dies on how cleanly each world

Shoppers stopped buying categories. They buy outcomes. Five implications for beverage innovators from FMI’s Power of Beverage 2026, with Circana data and Nichefire forecasting.

Seven brands made the package the campaign this week: Oscar Mayer’s hot dog cake, Chips Ahoy’s mystery flavor, Brach’s Summerween drop, Pepsi body care, C4 Sparkling Protein, Kylie’s Mood Stones, and Califia’s banana pair.