Color

SampleSmart: A Roundtable with the 3D Color Sales Sample Team With 3D Color Anyone who’s been around the block in CPG knows all too well the challenges of managing sales samples. At 3D Color, we’re excited to be part of the solution with a dedicated team of the industry’s most experienced sales sample professionals, all […]

Prototyping with Purpose: Building the Right Tool for the Job By Mike Corbett, Director of Model Services, 3D Color Although my background spans both art and design, I realized early in my career that my greatest satisfaction comes not from the creation itself, but from the problem-solving aspects of industrial design. Nothing thrills me more

Will you be ready for the refillable economy? By Bob Jennings, CEO, 3D Color In today’s climate (and I use the term “climate” to refer to both the business world and the natural one), packaging is a complicated topic. Our economy and lifestyles depend heavily on packaged goods, yet the packaging materials and systems we’ve

Own your color data for superior consistency By Garren Parker, Vice President 3D Color For mass brands — particularly those with global reach — ensuring color consistency is among a brand owner’s most important priorities. Color speaks directly to the eye, establishing a brand impression more powerfully than words ever could. Flawless color execution amplifies

REIMAGINING SALES SAMPLES: A NEW, FULL-SERVICE OFFERING FROM 3D COLOR BY BOB JENNINGS, CEO, 3D COLOR I’ll open with a question to my CPG colleagues: How many times have you or your team been thrown off course by a fire drill getting sales samples for an industry event or customer meeting? Thought so. As strategic

Voices & Views: An Interview with RyPax CEO, Alvin Lim With 3D Color & Rypax 3D Color is excited to announce our partnership with RyPax, the global leader in scaled sustainable packaging solutions. Operating four full-scale production facilities and one cutting-edge R&D center, RyPax has proven the viability of renewably sourced molded fiber as a

https://3dcolor.com/wp-content/uploads/2022/02/Aleve_EpsonLoop.mp4 Four Things Every Packaging Designer — and Marketer — Should Know About Color on Press By Garren Parker, Vice President, 3D Color We’ve all seen the way a gorgeous package can grab the eye and pop off the shelf. That double-take moment is every designer and marketer’s north star, often the product of months

Five Things Every New Brand Manager Should Know About Comps by Susan Arnold, VP, Growth & Client Engagement at 3D Color Procuring packaging comps (short for “comprehensive mockups”) is just one among hundreds of essential steps in the long journey from product idea to market launch. For those new to brand management and product development,

Destination Innovation: Sustainable Plastic Alternatives Are in Reach by Bob Jennings, CEO, 3D Color The European Union implemented a plastic waste tax at the start of 2021, with the express purpose of driving a shift away from traditional plastic product packaging. Closer to home, Walmart’s current published sustainability goals set specific supplier expectations for packaging,

From Turnkey Producers to Purpose-Driven Innovators: A New Vision for the Prototyping Industry by Bob Jennings, CEO, 3D Color Last month marked the reveal of a vibrant new brand identity and online presence for 3D Color. As with any powerful brand update, this new visual gloss reflects a refinement and clarification of purpose that goes