August 2026

In short UNDO brought its loud pink pre-alcohol gummies to Target stores nationwide on Aug 18. The packaging has a job the category never had before, telling a first-time shopper what these are and when to take them, before anyone reads the back. Most packaging starts with a category the shopper already knows. This one

In short Waterloo unveiled its first packaging redesign since 2017 on Aug 4, and the new cans are rolling out nationwide. Bigger fruit, bolder blocked colors, and a cleaner logo, all built to help the right flavor get spotted on a crowded shelf. Sparkling water is one of the harder sets to shop. The cans

In short Chobani revealed a limited-edition Ube Sweet Cream creamer on Aug 17. Real ube makes it purple, and an artist-illustrated pack has to introduce a flavor many shoppers have never tried. The interesting problem here is that most shoppers can't picture ube before they taste it, so the package has to do the teaching

In short OREO is running its first fan vote through the packaging itself. Three limited flavors carry a Twist, Lick, Vote badge and a QR code, so the pack a shopper picks up is also how they cast a ballot. The move worth noticing is that the package does the voting. A blue Twist, Lick,

In short Taco Bell put Tajín's chile lime flavor on three menu items nationwide, and the co-brand shows up where you can hold it: a Tajín Clásico packet tucked in with the taco, a branded Freeze cup, and a limited bag charm built to be clipped on. The co-brand lives on the parts you can

In short Krispy Kreme built its Pokémon tie-in around the packaging as much as the doughnuts. A special-edition dozen box fronting five characters, a Poké Ball doughnut, and five collectible cup designs, all aimed at 30 years of Pokémon. The dozen box is doing the heavy lifting here. Krispy Kreme fronted it with five character

In short Tim Hortons turned a Harry Potter tie-in into a packaging event. A Golden Snitch that opens to hold Timbits, a cup that reveals a trail of Patronuses when a cold drink hits it, and themed boxes built around hidden easter eggs. Most limited-edition tie-ins live on a printed wrapper, and this one puts

In short Heinz put the news in the cap. A limited grilling-season lid adds three flow settings, Like, Love, and Crazy Love, so the closure sets the pour instead of the bottle. Most condiment news lives on the label. This one lives in the closure, which is a harder place to make a change land.