The seven plays This week, seven CPG brands shipped a packaging move instead of a new product. ShopRite dressed roughly 30 private-label staples for America’s 250th. Mauna Loa broke its macadamias into grab-and-go singles. Organic Valley individually wrapped its cheese for the lunchbox. Quinn sized its filled pretzels for the Sam’s Club aisle. SmartSweets carried […]
Pack Pulse: ShopRite, Mauna Loa, Rio Mare, and four more Read More »
A Pack Futures conversation with in-context researcher Luke Cahill on winning at shelf, why products fail in translation, and what AI is doing to research.
Pack Futures: What the Shelf Knows That Your Dashboard Doesn’t, with Luke Cahill Read More »
AI is taking the guesswork out of food and beverage. The one decision it still can’t simulate is physical: whether the pack is right when a buyer holds it.
AI is taking the guesswork out of food & beverage Read More »
The seven plays The week of June 22, 2026, seven CPG brands shipped a packaging move instead of a new product. Apple & Eve wrapped its juice boxes in soccer jerseys with collectible player numbers. SPYLT redesigned its protein-milk can to dominate the shelf as it scaled past 20,000 doors. Alani Nu and Becky G
Pack Pulse: Alani Nu, Brightland, SPYLT, and four more Read More »
The seven plays The week of June 15, 2026, seven CPG brands shipped a packaging move instead of a new product. Heinz and Heineken put five beers and a ketchup bottle in one co-branded World Cup six-pack. Daily Harvest localized the tournament into three host-nation smoothies. Blue Diamond recolored its almond lineup so shoppers navigate
Pack Pulse: Heinz, Heineken, SPAM, and four more Read More »
Every CPG design org is climbing the same curve, from a brand-led function to a capability embedded in the business. Most leaders can feel which stage they’re in. Naming it changes what you build next.
The Embedded Design Curve Read More »
The FDA’s front-of-pack box is a portfolio-wide design event disguised as a labeling rule. The companies that treat it as design will take shelf share from the companies that treat it as compliance.
Every front panel you own is about to change once Read More »
The meeting happens once a year. The decision lasts twelve months. The sample on the table is your argument, and it was won or lost weeks earlier, in the brief.
How to brief a comp for a retailer line review Read More »
Your next big reset is not decided the week it ships. It’s decided now, by the teams willing to go look at their own shelf with honest eyes.
The mid-year shelf audit that saves your next reset Read More »
