Why Your Prototype Color Doesn’t Match Your Design File When a prototype comes back looking different from the design file, the cause is almost always upstream of the printer. When a prototype comes back looking different from the design file, the cause is almost always upstream of the printer. The five most common reasons are: […]
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Seven quick packaging hits from the week of March 30, 2026: Sprite returns the Lymon, Heinz Brazil wraps jars in crochet, Dom Pérignon hides personalization in the pour, McDonald’s builds fandom mechanics, and more.
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Five Packaging Platforms Every CPG Company Is Betting On in 2026 What Are These Five Platforms, Exactly? Every year, CPG brands cluster around a handful of packaging innovations. They’re not one-off experiments. They’re platforms, meaning multiple brands are building around them simultaneously, creating supply chain momentum and competitive pressure to follow or lead. In 2026,
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Three Packaging Bets That Changed on the Way to Shelf The gap between a packaging strategy and what actually works at retail isn’t measured in millimeters. It’s measured in missed shelf moments, unplanned second runs, and $30 million lessons. Every year we see the same pattern across 76,000 comps. A packaging strategy that makes perfect
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Who’s Moving First on the Synthetic Dye Exit, and What Their Packaging Teams Are Actually Doing Eight major CPG companies have committed to removing synthetic dyes from their U.S. products between now and 2027. Every one of those commitments creates a packaging color problem that most teams haven’t started planning for. When formulation changes, product
Coke, Dove, and Cécred: This Week’s Seven Smartest Packaging Plays Pack Pulse · Week of March 23, 2026 Image: Football Cartophilic Info Exchange Seven packaging moves worth your attention this week: Coca-Cola turns peel-back labels into FIFA World Cup collectibles across 300 million bottles Bero embeds serialized QR loyalty codes inside the pack and reports
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The Packaging Moves That Look Small and Hit Hard Pack Pulse · Week of March 16, 2026 Image: Aperol Nobody here launched a new product. Nobody blew up their brand system or hired a new agency or went through an eighteen-month redesign process. What happened this week was quieter and more interesting than that. Seven
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Coca-Cola, Estée Lauder, Aveda: Seven Packaging Lessons Doing the Selling This Week Pack Pulse · Week of March 9, 2026 Image: Coca-Cola Coca-Cola turned a can into a recurring media platform.Estée Lauder let a designer’s print do all the talking.Nature’s Path solved the claim chaos problem most brands don’t know they have.Jack Daniel’s built a bottle
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You Didn’t Choose the Mandate The market is moving faster than most teams can get alignment. The ones keeping pace have one thing in common. The packaging world has never moved this fast. FD&C dye removal timelines are real and accelerating. The EU Packaging and Packaging Waste Regulation takes effect this year. Seven U.S. states
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The Sustainable Substrate Problem Nobody Is Talking About The packaging transition everyone’s planning for is a procurement project. The brands getting it right are treating it as a design challenge. The difference shows up on shelf. The substrate is changing. That part is settled. The EU Packaging and Packaging Waste Regulation takes broad effect in
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