Oreo, PepsiCo, Coca-Cola: 7 Packs Your Creative Team Should See This Week 3D Color Pack Pulse | Week of February 23, 2026 | IMAGE: SPORKED Oreo drops a fourth collectible pack that completes a hidden poster and turns the cookie aisle into a scavenger hunt. PepsiCo swaps iconic seasonings across Doritos, Lay’s, Ruffles, and Cheetos, […]
Oreo, PepsiCo, Coca-Cola: 7 Packs Your Creative Team Should See This Week Read More »
Lay’s, Heinz, Pringles: Big Game packs that stole the show and moved product 3D Color Pack Pulse | Week of February 16, 2026 Image: Target The Super Bowl is the biggest advertising stage on Earth, but this year the smartest brands proved the real play happens after the screen goes dark. Lay’s turned a halftime
Lay’s, Heinz, Pringles: Big Game packs that stole the show and moved product Read More »
A comp is never “just a comp.” It’s the physical object a VP holds during a stage-gate review to decide whether a $50 million innovation moves forward. It’s what a retail buyer evaluates at a line review to determine which brands earn shelf space. It’s the hero sample a photographer shoots for a campaign that
Obsessively Crafted. Decision Ready. Read More »
P&G, Coca-Cola, Hershey’s: The Olympics are a packaging war and most brands brought a label 3D Color Pack Pulse | Week of February 9, 2026 Image: Target The two-week window around Milano Cortina 2026 is the highest-attention packaging moment of the year, and the smartest brands are not just slapping rings on a pack. P&G
Pringles, Absolut, PBR: The Pack Is the Campaign 3D Color Pack Pulse | Week of February 2, 2026 This week’s moves share a theme: the pack isn’t supporting the story. The pack is the story. Pringles turns a tube into a game console. PBR turns corrugated into wall art. Absolut and Tabasco merge two brand
Pringles, Absolut, PBR: The Pack Is the Campaign Read More »
