Most 2025 Launches Failed. These 10 Didn’t. Here’s Why. December 15, 2025 Forget last week’s shelf scans. This edition of Pack Pulse is different. We’re closing out the year with a best-of-2025 launch review: the 10 most impactful new CPG launches introduced in 2025 across North America. But the goal isn’t nostalgia or applause. It’s […]
Most 2025 Launches Failed. These 10 Didn’t. Here’s Why. Read More »
Beyond the Product Comp December 2, 2025 The Hidden Strategic Value Most CPG Brands Leave on the Table Most CPG brands treat product comps as a procurement function. Order samples. Check the box. Move to the next phase. That’s the obvious use. It’s also where most of the value gets left on the table. The
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Why Physical Comps Break Stakeholder Gridlock in CPG December 15, 2025 The calendar invite says “Final Alignment.” It’s the third one this month. Same designs. Same debate. Same stalemate. Marketing wants option A. The GM leans toward B. R&D has concerns about both. Nobody’s budging. Digital renderings aren’t breaking through. Everyone’s projecting their own interpretation
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