November 2025

Black Friday Packaging Wars: 7 Brands That Turned Discount Week Into a Launch Event November 30, 2025 3D Color Pack Pulse | Week of December 1 Black Friday used to mean one thing: slashed prices on last season’s inventory. This year, seven brands flipped the script. They treated the biggest shopping week of the year […]

How We Build Prototypes That Compress Learning Cycles and De-Risk Commercial Decisions November 24, 2025 Production-real prototypes compress learning cycles and de-risk commercial decisions. That’s the thesis. And it plays out across every stage of the innovation and commercialization process. What We Actually Build We build packaging comps and sales samples that mirror final production

Where Top CPG Brands Use Product Comps and Sales Samples to Drive Business Results November 26, 2025 In CPG, getting products to market faster than competitors can mean the difference between category leadership and obscurity. Yet one of the most powerful tools for accelerating launches, de-risking innovation, and closing retail deals remains underutilized: strategically deployed

Coca-Cola Doubles Down on AI, Pringles Makes Snacks Collectible, and Five More Packaging Plays November 10, 2025 3D Color Pack Pulse | Week of November 10th | Image: Marketing Dive Seven quick hits you can swipe this week: Coca-Cola turns AI holiday frames into modular pack assets Pringles drops a $19.99 two-can Mystery Box with

Speed, Intelligence, and Courage: How CPG Leaders Are Rewriting the Playbook for 2026 October 29, 2025 The era of deliberate incrementalism is over. Across the consumer packaged goods landscape, a new urgency has taken hold, one that demands startup agility wrapped in enterprise scale, AI that amplifies human creativity, and the courage to innovate even

Private Label at Record Share. Here’s How National Brands Still Win. October 30, 2025 Private label brands captured record market share of 21.2% dollar sales and 23.2% unit sales in the first half of 2025, growing at 4.4% versus just 1.1% for national brands, according to Supermarket Perimeter. This $271 billion market now threatens CPG

Pack Futures: The Future of Design, Brand Relevance, and AI with Jared Richardson November 9, 2025 Welcome to Pack Futures by 3D Color. Hosted by Jason Hauer and fellow 3D Color leaders, this series explores how leaders in CPG and retail harness innovation, technology and emerging consumer insights to shape the future of packaging. In