April 2022

Own your color data for superior consistency By Garren Parker, Vice President 3D Color For mass brands — particularly those with global reach — ensuring color consistency is among a brand owner’s most important priorities. Color speaks directly to the eye, establishing a brand impression more powerfully than words ever could. Flawless color execution amplifies […]

REIMAGINING SALES SAMPLES: A NEW, FULL-SERVICE OFFERING FROM 3D COLOR BY BOB JENNINGS, CEO, 3D COLOR I’ll open with a question to my CPG colleagues: How many times have you or your team been thrown off course by a fire drill getting sales samples for an industry event or customer meeting? Thought so. As strategic